Articles on: Smart Emails

What changes go live instantly?

Smart Emails uses Shopify Metafields to push changes live without re-exporting. Here is what goes live instantly vs what needs a re-export:


Instant (no re-export)


  • Colors (background, text, links, buttons)
  • Typography (font family, sizes)
  • Button styling (filled, outline, radius)
  • Header logo (image, size, alignment)
  • Footer text (legal, copyright, social links, free text)
  • Message Banner (text, colors, on/off per template)
  • Marketing sections (discounts, products, gift cards)
  • All text translations across languages


Requires re-export


  • Adding or removing sections
  • Changing section order
  • Switching to a different preset


Note: Most day-to-day changes (updating a text, changing a color, toggling a section) go live instantly. Re-export is only needed for structural changes.

Updated on: 07/04/2026

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