Articles on: Smart Emails

Reorder

This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview.

Encourage customers to reorder products they’ve already bought. The section shows items from their previous order with a reorder button.

Use case

Perfect for consumable products — coffee, skincare, supplements, pet food. Every shipping confirmation reminds the customer to restock.

What you can customize

Heading — e.g. "Need to reorder?"
Button text
Text above and below the button

Updated on: 07/04/2026

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