Articles on: Smart Emails

Gift Card

This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview.


Promote gift cards directly in your notification emails with a heading, description, and a buy button.


Use case


Before Christmas or Mother’s Day: enable the Gift Card section across all templates. After the holiday: set it to Hidden. No re-export, no code.


What you can customize


  • Heading
  • Description
  • Button text and link — links to your gift card page

Updated on: 07/04/2026

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